01
Research & trending topics
Identify what people are actively buying right now. Never guess — validate first.
$2.5T
Digital goods market 2025
$416B
Projected by 2030
~100%
Gross margin
8.2%
Annual market growth
Research brief — tell Claude what to look up
Trending categories right now (2026)
Live data
AI productivity tools & prompt packs
🔥 Hot
Side hustle & income guides
🔥 Hot
Canva social media template packs
↑ Rising
Financial literacy & budgeting tools
↑ Rising
Faceless digital marketing systems
→ Steady
Health & wellness planners / guides
→ Steady
Where to manually research competitors
Etsy Search
Search your topic + "digital download". Sort by "Most Relevant". Note prices, titles, review counts.
Open Etsy →
Gumroad Discover
Browse top sellers by category. Check what has the most sales and 5-star reviews.
Open Gumroad Discover →
TikTok Search
Search your niche + "digital product". Look at view counts on product demo videos. High views = high demand.
Open TikTok →
Google Trends
Compare search terms over time. Rising topics = blue ocean. Stable topics = reliable evergreen.
Open Google Trends →
02
Niche & validation
Lock in your niche. Never build a product without validating demand first.
Select your niche category
Make Money Online
AI & Productivity
Health & Wellness
Personal Finance
Relationships
Parenting
Social Media
Business
Mindset
Creative / Design
Custom niche
Validation checklist — do this before building
- ✓Search your niche on Etsy — are products selling? (check review counts)
- Find 3 competitor products in your niche. Note their price, title, and review count
- Check TikTok for content about your topic — high views = proven demand
- Search Reddit/Facebook groups — are people asking questions your product can answer?
- Google the main problem your product solves — is there search volume?
- Optional: Pre-sell to 5–10 people before creating. Even free gives you validation.
Generate a validation report with Claude
03
Product creation
Build your digital product using AI. Choose a format, enter your details, generate.
📄 PDF Ebook / Guide
Best for beginners. Create in Canva. Price $7–$97. Easiest to make with Claude.
📐 Template Pack
Canva/Notion templates. Sell on Etsy. Price $7–$47. High volume potential.
🎓 Mini Course
Video or written modules. Price $47–$297. Use Teachable or Payhip courses.
🤖 AI Prompt Pack
Curated prompt collections. Price $17–$97. Very fast to produce with Claude.
Product builder
PDF Ebook selected
Production tools
Canva — design your ebook / templates
Free. Use "Ebook" or "A4 Document" template. Add your Claude-written content. Export as PDF.
Open Canva →
Claude — write all content
Use the generated outline + prompts from the Prompt Library to write every chapter. Claude writes, you refine.
Open Claude →
Notion — build templates & tools
Create your Notion template, duplicate for buyers. Export or share via Gumroad/Payhip.
Open Notion →
04
Pricing & packaging
Price confidently. Stack your offers. Maximise revenue per customer.
Price calculator
Recommended price
$27
Standard entry-level PDF. Price just below competitor to capture market share at launch.
Launch price: $17
Regular: $27
Bundle: $47
Build your price ladder (the YoVarsity model)
Entry product — $7 to $27
Low-cost ebook or guide. Gets people into your ecosystem. Goal: first sale, first trust.
Core product — $47 to $97
Your main offer. Solves the problem comprehensively. Course, toolkit, or system.
Premium product — $100 to $500
Done-for-you, deep dive, or 1:1 session. Only 1–2 sales needed for strong revenue.
Recurring — $20 to $97/month
Membership, community, or monthly coaching. Predictable income that compounds.
Upsell sequence
💡
After every purchase, immediately offer the next product. A buyer who just spent $17 is 5× more likely to spend $47 in the next 10 minutes.
05
Marketing content
Generate everything you need to sell: product description, emails, social posts.
Product details (carried from step 3)
Generate product page copy
Headline, subheadline, bullet benefits, CTA, and FAQ for your store listing.
Generate launch email sequence
5-email sequence: tease, announce, value, urgency, last chance.
Generate TikTok / Reels scripts
3 short-form video scripts (30–60 sec) to drive traffic to your product.
Generate lead magnet idea
Free resource to build your email list before and after launch.
Content calendar — first 30 days
Days 1–7
3 posts/day on TikTok or Instagram. Teach. Don't sell yet. Build curiosity.
Days 8–14
Introduce lead magnet. Get email sign-ups. Post behind-the-scenes content.
Days 15–21
Send welcome email sequence. Post social proof. Tease your product launch.
Days 22–30
Launch week. 5-email sequence. Daily posts. 48-hour launch bonus. First sales!
06
Publish & launch
Go live. Check every box. Your first sale is one click away.
Pre-launch checklist
Product file is complete and exported as PDF
Proofread, well-designed, all links working
Store account created (Payhip / Gumroad)
Connected to Stripe or PayPal for payments
Product uploaded to store with cover image
Title, description, price, and file all set
Email tool set up (Systeme.io / MailerLite)
Lead magnet connected, welcome email ready
Bio link updated on all social platforms
Points to lead magnet or product page
Test purchase completed (buy your own product)
Confirm delivery email works, file downloads correctly
Launch email sent to your list
With launch bonus / discount for 48 hours
First social post published announcing launch
Use your TikTok/Reels script from step 5
Quick links — go live now
Payhip — create free store
5% fee. No monthly cost. All features unlocked. Best for beginners.
Open Payhip →
Systeme.io — free email marketing
100% free up to 2,000 contacts. Funnels, email sequences, landing pages included.
Open Systeme.io →
Canva — design ebook cover
Free ebook templates. Design a professional cover in 15 minutes.
Open Canva →
🚀
You've completed the full pipeline. Keep posting content daily. Your next step after first sale: collect 3 testimonials, add them to your product page, then raise the price.
AI
Prompt library
Ready-to-use Claude prompts for every stage of the pipeline. Click to copy.
📊
Platform guide
Which platform to use at each stage of your business growth.
Stage 1 — Just starting (Month 1)
Payhip (free plan)
5% fee per sale. All features unlocked. Handles EU VAT. Best all-round beginner platform.
Systeme.io (free)
Email list, funnels, landing pages. Free up to 2,000 contacts. Replaces $100/mo of tools.
Canva (free)
Design ebook covers, social posts, templates. Export PDFs. Professional results, zero cost.
Stage 2 — Growing ($500+/mo, Month 3+)
Payhip Plus ($29/mo)
Eliminate the 5% fee. Pays for itself at ~$600/mo in sales. Add affiliate program.
Etsy store
Add your templates and guides. Marketplace traffic finds you. 6.5% + $0.20 listing fee.
Stan Store or Beacons
If you have TikTok/Instagram following. Link-in-bio storefront. $29/mo, 0% fee.
Stage 3 — Scaling ($2,000+/mo, Month 6+)
Teachable or Podia
For serious course creators. Student dashboards, quizzes, certificates. $39–$89/mo.
Whop or Skool
For paid communities and memberships. Recurring revenue. Build your tribe.
Shopify ($39/mo)
Full e-commerce control. Own your brand. Best at $10K+/mo.
💡
Start with Payhip + Systeme.io. That combination costs $0 and handles everything you need for your first $5,000 in revenue.